Art Direction
As an Art Director, I’ve guided projects from concept to execution for brands like Volkswagen, ERGO, eg. I develop creative directions, oversee shoots, and craft visuals across digital, print, and motion — ensuring consistent, impactful brand experiences.
From initial idea to final rollout, I create moodboards using image research and AI tools, shape layouts, and support productions end-to-end — including pitch development and post-production.
MASTERCLASS R & CREATE
VOLKSWAGEN
The Volkswagen R community is fanatical about cars. They know more about the product than a product film could ever advertise. So we turned our product film into a masterclass - to give something back to the community and raise their skills in car content creation with their loved Volkswagen R
to the next level.
My role:
Visual Concept · On-set support · Post production · Social Media Assets
DDB Germany GmbH, 2024
CD/Copy: Maximilian Müller, Gustaf Haffling
CD/Art: Lars Jakschik
AD: Mitra Tavana
Junior Copy: Jonas Perkmann
Working Student Copy: Matilda Poche
Account: Christoph Hameister, Faye Schröder
Director: Alberto Blanco, Mikey Zeller
Production: 27km
Photographer: Manuel Nagel
Post Production: Peter Rubinien
UEFA EURO 2024 CAMPAIGN
ERGO X DFB
ERGO, a renowned insurance company, partnered with the DFB and UEFA
for the UEFA EURO 2024 to create a memorable football celebration.
As host, ERGO welcomes everyone to Germany, focusing on the unifying passion of football fans who embrace the sport's unique spirit, because
“What is important is what unites us”.
My role: Campaign Concept · Social Asset creation · Content Execution
DDB Germany GmbH, 2024
CD/Art: Lars Jakschik
CD/Copy: Maximilian Müller
AD: Felix Pannach, Mitra Tavana Nejad
Junior Copy: Jonas Perkmann
Motion: Florian Schochow
Account: Peter Kuckenburg, Michelle Meyer
Director: Martin Werner
Photographer: Lucho Vidales
DOP: Lasse Frank
Production: CZAR Film
RETIREMENT PLANNING
ERGO x DFB WOMEN
With authentic interviews and relatable insights, ERGO and the German women’s national team show how planning for the future can be simple and self-determined — supported by presenter films around the international match to anchor ERGO’s role as a trusted partner.
My role: Social Concept · Asset Creation · Content Execution
DDB Germany GmbH, 2024
Executive CD: Eva Stetefeld
CD Copy: René Herder
CD Art: Christian El Asmar
Concept: Ophelia Dartey
AD: Mitra Tavana Nejad
Junior Copy: Jonas Perkmann
TAG DES HANDWERKS 2023
DAS HANDWERK
Germany without craftsmanship? Unimaginable. 1 million businesses and 5.6 million employees in over 130 professions shape our country. This was the motto for Craftsmanship Day on September 16, 2023: “We make what makes our country.” In Berlin, a pop-up gallery on Tempelhofer Feld showcased the diversity and creativity of craftsmanship as artwork with a Berlin artist reinterpreting objects
and materials from craft businesses.
My role: Concept · Container Design · Social Asset Creation
DDB Germany GmbH, 2023
ECD: Lutz Plümecke
CD/Art: Gorden Mross, Waltraud RIeken
AD: Mitra Tavana
Economy Service – React
VOLKSWAGEN
With tongue-in-cheek humor and down-to-earth confidence, Volkswagen Economy Service highlights what truly matters: real car expertise.
In a world full of show-offs, their mechanics rely on honest craftsmanship – proving that small repairs don’t need big performances, just real professionals. A relatable social media campaign that builds trust and connection with drivers of Volkswagens 4 years and older.
My role: Social Concept · Asset Creation · Content Execution
DDB Germany GmbH, 2023
CD/Copy: Maximilian Müller
CD/Art: Lars Jakschik
AD: Mitra Tavana Nejad
"ALLES KLINGT GEFÄHRLICHER..."
BLEND – A – MED
The toothpaste brand Blend-a-Med wants to stand out from the other brands in its segment.
The result is a TVC campaign with an accompanying social media extension that repositions Blend-a-Med as the number one against dental anxiety. An essential part of the campaign is the dry humor.
My role: Film Concept · Moodboards & Animatic Creation · Key Visuals
Jung von Matt Spree, 2022
ECD: Jan Harbeck
CD/Art: Benjamin Mohr
CD/Copy: Stefan Sohlau
Copy: Aline Mathieu
Junior AD: Mitra Tavana
Director: Tore Frandsen
Production: Zauberberg
"DU WEISST AM BESTEN, WAS GUT IST"
LEIBNIZ
With the newly developed brand positioning, LEIBNIZ's design relaunch deeply connects with its primary target group: caregivers.
The initial phase of this journey featured a relaunch campaign highlighting real people and families in their everyday lives, accompanied by the message
"You know best what is good."
My role: Brainstorming · Moodboards · Presentation Concept
Jung von Matt Spree, 2022
CD/Art: Benjamin Mohr
CD/Copy: Stefan Solau
Senior AD: Sebastian Hölzer
Junior AD: Mitra Tavana
Junior Copy: Valentin Gronau
Director: Marco Roth
Production: Soup FIlms
